Purpose:
The Digital Marketing Specialist will be responsible for managing the social media platforms; LinkedIn, Facebook, Twitter, and YouTube. He/ She is also responsible for designing events’ flyers, brochures’ covers, ID cards…. etc.
Job Specifications:
- Education: Bachelor’s degree in Marketing, Communications or Business Administration.
- Experience: Minimum of 1-2 years’ experience.
Principal Duties and Responsibilities:
- Design art work for BEBA brochures/membership directory/Annual Report/banner etc….
- Coordinate, design and manage graphical content for all of platforms including websites, print media, social media, electronic newsletters, product design, displays and productions for organization and its clients
- Produce videos, photography, animated graphics, and other electronic multimedia
- Maintain technical knowledge in graphic design and emerging trends
- Contribute to team effort by helping with other projects as needed
- Upload regular posts on social media pages
- Post photos and manage content on social media
- Upload events’ videos on BEBA YouTube channel
- Create marketing plan for BEBA business missions on social media platforms
- Producing BEBA annual report on an annual basis
- Develop and manage strategic outreach plan and publishing schedule
- Create and present regular lead generation analytics reports, and provide insight for improvement
- Support Marketing and Communications in posting press releases on regular basis.
- Liaise with internal and external stakeholders (Procurement, Finance, Printers etc.) on production of marketing materials and assets
- Provide support for events and functions
- To provide e-commerce content management goals and to keep track of the publication schedule
- Make the necessary reporting so that e-commerce marketing goals can be achieved.
- Build, plan and implement the overall digital marketing strategy.
- Research advertising trends and competitors’ pricing and products
- Execute projects with the team to create content
- Contribute to the creation of creative marketing campaigns across social media, the company website, email, and other platforms.
- Work with outside vendors to supplement the work as needed
Skills:
- Strong proficiency in lead generation/acquisition marketing
- Excellent writing and editing skills
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
- Strong eye for detail and basic graphic design skills
- Sophisticated oral communication skills, as well as social media knowledges.
- Creative problem solver with a can-do attitude
- Ability to work well under pressure and time constraints, demonstrate an interest in continuous improvement of self and the organization
Service Standards:
All above activities/services are delivered in a professional, efficient, and effective manner and will meet or exceed client expectations and will be reflected in the annual performance review